Egypt becoming a key destination for Polish apples
A market as large as Russia couldn’t be replaced, but there are many indications that Egypt is currently the key market for Polish apples. This has been confirmed by export data for the last few years made available by the Chief Inspectorate of Plant Health and Seed Inspection, reports the Association of Polish Fruit Growers.
“In 2017, we started our first activities on the Egyptian market in the framework of the campaign ‘It’s time for apples from Europe’, and we hoped for such an effect. Above all, we expected to find a market that would allow us to replace at least over ten percent of the lost Russian market. The success of our campaign is now becoming irrefutable. By mid-December, almost 64 thousand tons of apples had been shipped from our country to Egypt, while in 2016 this figure stood below the 33 thousand tons. Over the two years of our campaign activities, exports have consequently doubled. In the past, about 700,000 tons were exported to Russia when the fruit was in season,” said representatives of the Association.
As we read on the website of the Association of Polish Fruit Growers, for many people this market seems still distant today, but as it turns out, each barrier can be effectively overcome. “Activities have been and will continue to be implemented until mid-2019 as part of the campaign entitled ‘It’s time for apples from Europe.’ This is allowing representatives of producer groups and trade companies to participate in trade fairs and events like Food Africa, the largest trade fair organized in Africa. During three days, they held several hundred conversations, the vast majority of which ended with the arrangement of deliveries or the signing of contracts,” they say.
“I am very happy with our participation in Food Africa. This is a very fruitful event in every respect. Egypt is a very promising market to which our company has been shipping apples for a long time. Polish apples are of excellent quality and in no way inferior to the French or Italian. They do have a unique sweet and sour taste; however, this doesn’t bother Egyptian consumers, because they are open to new flavors,” says Arek Gaik, president of Grupa Gaik Sp. z o. o.